We opened with a “how are you really?” check-in and discovered a shared thread: many of us are feeling surprised, steady, and grateful in a year that’s been anything but predictable. Business is coming from warm relationships, past clients, referrals, and even people who haven’t connected with us in decades. The market may feel choppy, yet good work, clear strategy, and sane boundaries are paying off.
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​What We Talked About

Real talk on business momentum
•⁠ ⁠Busy springs, a quieter mid-year, and fresh activity heading into fall
•⁠ ⁠Multiple offers still popping up for the right homes
•⁠ ⁠Downsizing, estates, POAs, and elder-care moves are active segments
•⁠ ⁠Some clients insist on buying first; we’re coaching carefully and managing risk

Client patterns we’re seeing
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•⁠ ⁠Sellers are more realistic on price than last year
•⁠ ⁠First-time buyers love the ability to compare and take a second look
•⁠ ⁠A few fragile deals: nervous inspectors, conditional offers that don’t firm up, and the need to vet the professionalism of cooperating agents

Boundaries, balance, and being honest about life
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•⁠ ⁠Naming our availability upfront earns respect and lowers stress
•⁠ ⁠Time-blocking and shared WhatsApp threads help manage expectations
•⁠ ⁠Delegation changes everything: VAs, admin, and role clarity at home and on teams create more focus and better results

Tools and systems that help
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•⁠ ⁠Zoom AI Companion, Fireflies, and Otter for fast recaps
•⁠ ⁠CRM clean-up and simple follow-ups run by a dedicated LRS/database person
•⁠ ⁠Gentle newsletter consistency over “perfect” content
•⁠ ⁠Practical tip: set offer/condition deadlines earlier in the evening to reduce last-minute chaos

What’s Working in Marketing

•⁠ ⁠Open houses are quietly effective for warm leads
•⁠ ⁠Educational talks build trust even when invitees can’t attend
•⁠ ⁠Community partnerships and team sponsorships create goodwill and inbound opportunities
•⁠ ⁠Light, consistent social (reels/shorts + occasional long-form) keeps you top-of-mind
•⁠ ⁠Farming remains a long game; seeds planted now support future momentum

We Loved These Wins

•⁠ ⁠Warm, values-aligned clients and smoother negotiations
•⁠ ⁠Clear division of roles on teams and at home leading to better flow
•⁠ ⁠Courageous, reality-based pricing conversations with sellers
•⁠ ⁠Systems that finally make follow-up feel doable, not draining

Gentle Reminders

•⁠ ⁠Lead with clarity on timelines, availability, and next steps
•⁠ ⁠Keep pricing strategic and presentation strong — it still moves the needle
•⁠ ⁠Protect your bandwidth: delegate where you can and simplify where you can’t

Mentioned Resources

•⁠ ⁠Zoom AI Companion, Fireflies, Otter
•⁠ ⁠CRM + action plans, simple Mailchimp sequences
•⁠ ⁠Team WhatsApp chats for speed and clarity

Want to Join Us Next Month?

Our circle meets monthly for real talk, practical strategy, and encouragement. New moms in real estate and seasoned agents alike are welcome. Keep an eye on your inbox and the group for the next date.